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Brown: McLaren not seeking title sponsor
Despite announcing a huge deal with Dell Technology, Zak Brown is adamant McLaren aren't looking for a title sponsor but will bring more partners on board for 2018. Earlier this month McLaren confirmed a new partnership with Dell, signing the American company as a long-term sponsor. Dell, though, are by no means a title sponsor with Brown insisting that the McLaren name stands alone. 'We don't want a title sponsor, but let me clarify what that means. We do want a principal partner, which is title-level branding,' he told Motorsport.com. 'I think that unlike in NASCAR where the title sponsor of a team gets a lot of mentions, I don't think many people refer to Mercedes as Petronas Mercedes...
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8y ago from PlanetF1.com
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