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Formula 1 relaxes social media rules for teams
Formula 1's new owners signalled a break from the Bernie Ecclestone era on Monday by giving teams and drivers greater freedom to engage with fans on social media from inside the circuit confines. Ecclestone, ousted as the sport's commercial supremo in January after Liberty Media completed their takeover, was famously sceptical about social media and highly controlling of all video content from inside the paddock. Much of Formula One's revenues comes from television deals with broadcasters. Liberty Media have made fan engagement a priority, however, and are determined to build the brand through social media and digital channels. Teams were told in guidelines issued ahead of the first day...
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9y ago from GrandPrix247.com
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