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F1 ends Mumm champagne partnership deal
Formula 1 will end its 15-year sponsorship deal with Mumm, the champagne used during the podium ceremony. From 2016, the F1 podium finishers will taste champagne from Moet et Chandon. Mumm will remain linked to motorsport, however, having announced a deal with Formula E at the end of last year. Mumm brand owner Pernod Ricard said in a statement: "We are very proud of our past and have enjoyed 15 years as the official champagne of Formula 1, seeing great success in terms of visibility and awareness. "In our mission to continually innovate, excite and push the boundaries, we have chosen to explore a new opportunity – Formula E, electric motor racing. "It is truly ground...
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10y ago from Motorsport.com
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