News Details
How Liberty Media revitalised F1: the numbers behind the success
Formula 1 represents the elite of open-wheel racing. However, a few years ago the category's success suffered a setback, with declining profits and a disaffected fan base. In this unsettling context, Liberty Media emerged, which in 2017 decided to take over the Formula One Group, responsible for the commercial rights and promotion of Formula 1. From this moment on, we saw a radical change in the brand in all respects. Through a revolutionised social strategy, a new broadcasting management and a massive use of data, Formula 1 became a true entertainment brand. Article continues under ad Bernie Ecclestone had been at the helm of Formula One for over 40 years. Despite several merits,...
Full Story »
Full Story »
2y ago from GPBlog.com
0
You May Also Be Interested In...
Seidl confirmed as Sauber Group CEO
Andreas Seidl will join Sauber Group, owners of the Alfa Romeo Formula 1...
2y ago from GrandPrix247.com
Seidl appointed Chief Executive Officer of Sauber Group
Sauber has confirmed the nomination of Andreas Seidl as the group's CEO,...
2y ago from F1i.com
Red Bull reserve Lawson's Super Formula switch...
Red Bull Formula 1 reserve driver Liam Lawson will compete in Super...
2y ago from MotorsportWeek.com
Ford linked to sensational Formula 1 return with Red...
It appears that a number of manufacturers are seeing Red Bull as a viable...
2y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Maverick Vinales: ‘It was a big mistake’ to reject...
Maverick Vinales admitted it was a “big mistake” to reject offers...
14h ago from MotorsportWeek.c...
Lorenzo lands front row Start for Indianapolis GP
No description available...
14h ago from Motorsport.com
Marquez and Pedrosa complete perfect 1-2 in qualifying...
No description available...
14h ago from Motorsport.com
Gresini and Cecchinello: Two decades as grand prix...
No description available...
14h ago from Motorsport.com
Popular On IndyCarToday.com
Pietro Fittipaldi is fueled by 5-Hour Energy and lots...
No description available...
14h ago from Motorsport.com
How Scott Dixon pulled off another fuel-saving...
No description available...
1d ago from Motorsport.com
Scott Dixon bet on two stop strategy after he saw...
Scott Dixon took victory in Sunday’s IndyCar race from Mid-Ohio,...
2d ago from MotorsportWeek.c...
IndyCar Mid-Ohio – Race Results
IndyCar visited Mid-Ohio over the weekend for Honda’s home event and a...
3d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Saudi’s first female racer welcomes a new future for...
No description available...
14h ago from Motorsport.com
How Oliver Solberg is preparing for "dream”...
No description available...
15h ago from Motorsport.com
F1 celebrates historic milestone with big events and...
No description available...
14h ago from Motorsport.com
Dermot O’Leary to host the 2025 Autosport Awards
No description available...
14h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal fans handed boost in hopes of signing Crystal...
Arsenal’s pursuit of Crystal Palace star Eberechi Eze remains firmly on...
4h ago from FreshArsenal.com
Report: Carlos Cuesta trying to sign Arsenal player...
There's been lots of talk about incomings in recent weeks, but if Arsenal...
3h ago from FreshArsenal.com
Arsenal edge closer to signing 23-year-old as £50m...
Having completed the signing of Martin Zubimendi over the weekend, Arsenal...
10h ago from CaughtOffside.com
Turkish club could move to sign Victor Gyokeres if...
Fenerbahce are reportedly willing to pounce on any chance of signing...
11h ago from SportsKeeda.com
Comments
Hottest News
Two more leading figures leave Red Bull alongside Christian...
Christian Horner is not the only one who has left... Read More »
14h ago from RacingNews365.com
Bernie Ecclestone delivers verdict on Christian Horner axe:...
Former F1 supremo Bernie Ecclestone has long been... Read More »
12h ago from RacingNews365.com
Ferrari chief issues update on Vasseur future
Ferrari CEO Benedetto Vigna has issued an update... Read More »
7h ago from GPFans.com
