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McLaren to debut innovative dynamic sponsor panels at US GP
McLaren will debut an innovative new display technology on its MCL36 at this weekend's US Grand Prix that allows for the dynamic digital changing of branding. The Woking-based outfit has teamed up with British company Seamless Digital that has developed the innovative branding technology. A dynamic digital panel - clearly visible from onboard cameras - is embedded on either side of the cockpit of McLaren's MCL35, but the display can be changed at will or programmed by the team. The technology provides a unique way for McLaren to boost its pool of sponsors while offering the latter additional exposure by rotating brands, thus surpassing the constraints imposed by limited real estate on a...
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