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Williams signs new long-term partnership with Duracell
Williams Racing has just energized its 2022 prospects thanks to a new long-term partnership with battery company Duracell. The announcement comes ahead of the launch on Tuesday of Williams' 2022 car and could imply a splash of bronze and black – Duracell's brand colors – on the British outfit car's livery. Williams says that its association with its new partner will involve a collaboration across a variety of high-profile marketing initiatives, including a major TV commercial, esports and on-the-ground activation at several Grand Prix, starting with the Miami Grand Prix in May. Duracell branding will also feature prominently on the Williams car, team kit and race suits of drivers Alex...
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