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The day an F1 car launch got completely out of hand

Article To news overview Nowadays, F1 car unveilings can be rather procedural events that simply act as a bridge for fans in the winter period before the new season gets going. Back in the 1990s and early years of the 2000s, however, things were done slightly differently. No expense was spared to put on a show for the press and the public, and events usually went down well. Except for one occasion on Thursday, 29 January 2004, in Palermo, Sicily, when Renault tried to up the ante even further. Preparing to celebrate their third season back at the top level, the Mild Seven Renault F1 team chose to present their new car at the majestic Teatro Massimo, a centuries-old opera house on the...
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