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Rossi: We asked ourselves if F1 helped sell Renault Clios
Alpine CEO Laurent Rossi has shed some light on the decision to rebrand the Renault Formula 1 team over the off-season. Group Renault returned to F1 in 2016 and had made progress up the gird, but decided to rebadge the team as Alpine ahead of the 2021 season as part of their future commitment to the sport. It had been rumoured that the French manufacturer was looking for a way out but they signed the new Concorde Agreement last year, securing their spot on the grid until 2025. Addressing the persistent rumours that Renault had been eyeing an exit from the sport, Rossi admitted that there was something of a disconnect between the brand and F1. “The thinking behind Renault and F1 has...
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