News Details
McLaren intensifies 'brand and fan growth' with key appointments
McLaren Racing has boosted its commercial leadership with two key appointments aimed at raising its commercial proposition and brand and fan growth in the future. Former Virgin Atlantic chief marketing officer Claire Cronin will join McLaren as Executive Director of Marketing while Lindsey Eckhouse, currently commercial director of G2 esports, will become the team's Director of Licensing, ecommerce & esports. Claire and Lindsey will take up their respective positions at McLaren in April and report to Mark Waller, Chief Commercial Officer of McLaren Racing. However, Waller will relinquish his responsibilities at the end of his term, with Claire Cronin then assuming the role of Chief...
Full Story »
Full Story »
You May Also Be Interested In...
Teams will quickly make up downforce, says McLaren's...
McLaren technical director James Key believes it won't take teams long to...
4y ago from F1i.com
Ferrari signs multi-year partnership with Shell
Scuderia Ferrari has signed a multi-year technical and commercial...
4y ago from F1Technical.net
Estrella Galicia Follows Carlos Sainz To Ferrari,...
Ferrari and Estrella Galicia have announced a partnership ahead of the...
4y ago from Formula1News.co.uk
Yan Lefort : 'I am pleased to see how the team has...
Yan Lefort who is the commercial director of Sauber Motorsport is very...
4y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Marco Bezzecchi “can’t be completely happy”...
No description available...
8h ago from Motorsport.com
Ducati reveals the “simple” change introduced to...
No description available...
10h ago from Motorsport.com
Pedro Acosta: Pecco Bagnaia “a super gentleman”...
No description available...
10h ago from Motorsport.com
Rubbing elbows at 200 mph: See the dramatic dogfight...
No description available...
9h ago from Motorsport.com
Popular On IndyCarToday.com
AJ Foyt Racing fined $25K, lose championship points...
No description available...
6d ago from Motorsport.com
Santino Ferrucci issued post-race penalty but keeps...
The NTT IndyCar Series has issued a penalty to the #14 entry of Santino...
6d ago from MotorsportWeek.c...
Detroit GP expected to remain downtown amid potential...
Following the conclusion of the Detroit Grand Prix, organizers have...
3d ago from MotorsportWeek.c...
Louis Foster reveals likely cause of scary 180MPH...
On lap 84 of Sunday’s Detroit Grand Prix, Louis Foster was involved in...
6d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Sebastien Ogier stays aloof from WRC title fight...
No description available...
11h ago from Motorsport.com
Redemption for Ogier
One year on from losing victory on the final stage of Rally Italia...
11h ago from MotorsportWeek.c...
Sebastien Ogier takes record-breaking WRC Sardinia...
No description available...
14h ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Manchester United and Arsenal handed boost as striker...
Manchester United and Arsenal have received a boost in their pursuit of...
8h ago from SportsKeeda.com
Martin Zubimendi considering snubbing move to Arsenal...
Real Sociedad star Martin Zubimendi is considering rejecting Arsenal in...
12h ago from SportsKeeda.com
Xabi Alonso to inform Real Madrid veteran that he's no...
Real Madrid manager Xabi Alonso is all set to inform David Alaba that he...
12h ago from SportsKeeda.com
Real Madrid pull plug on potential move for...
Real Madrid have ended their pursuit of VfB Stuttgart midfielder Angelo...
13h ago from SportsKeeda.com
Comments
Hottest News
Horner rumour mill spins again – and it’s not Ferrari
In the wild, unpredictable world of Formula 1,... Read More »
8h ago from F1i.com
F1 Recap: Max Verstappen marriage teased as champion puts...
Max Verstappen’s partner Kelly Piquet has made... Read More »
4h ago from GPFans.com
Jaw-dropping Lewis Hamilton Las Vegas GP package revealed...
Lewis Hamilton fans have been given something to... Read More »
5h ago from GPFans.com
