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Hamilton loses legal battle over 'Hamilton' trademark
Lewis Hamilton - or rather the seven-time world champion's lawyers - were rebuffed by an EU court in their efforts to prevent a Swiss luxury watchmaker from registering and exploiting the 'Hamilton' trademark. The three-year long legal battle involved a claim by the counsels of the F1 driver's company, 44IP, that watchmaker Hamilton International had appropriated the trademark in 2017 "in bad faith". However, the European Union Intellectual Property Office (EUIPO) ruled against Hamilton's company, insisting the 'Hamilton International' name goes all the way back to 1892, when the manufacturer was established in Lancaster, Pennsylvania. The company eventually moved to Switzerland...
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