News Details
F1's next engine will need more than storytelling
Telling the Hybrid Power Unit story. That was the key downfall of the 2014 engine regulation change according to many folks you speak to in the paddock. The lack of enthusiasm and a full-throated endorsement of the current Hybrid Power Unit is due to the lack of selling the message, telling the story and marketing? […]The post F1's next engine will need more than storytelling appeared first on The Parc Fermé.
Full Story »
Full Story »
4y ago from TheParcFerme.com
0
You May Also Be Interested In...
Van de Grint: "He looks worse than he is"
Alexander Albon is the talk of the day which is mainly due to his message...
4y ago from GPBlog.com
Horner: Red Bull intend to decide next engine by end...
Red Bull is hoping to make its decision about its next power unit supply...
4y ago from GrandPrix247.com
Hülkenberg: What a race and a story that was!
Nico Hülkenberg's run from last on the grid to eighth at the flag in...
4y ago from GrandPrix247.com
Ricciardo: Renault podium caps a pretty cool story
Daniel Ricciardo says he feels happier leaving a successful Renault than...
4y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Toprak Razgatlioglu eyes 2027 regulations ahead of...
Toprak Razgatlioglu is already looking ahead to the 2027 MotoGP...
6h ago from MotorsportWeek.c...
Honda test rider Takaaki Nakagami to replace Luca...
Honda test rider Takaaki Nakagami has been announced as a replacement for...
1d ago from MotorsportWeek.c...
Pirelli to hold first MotoGP test in Misano with test...
No description available...
2d ago from Motorsport.com
Watch: Motorsport takes a ride in the MotoGP safety car
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar breaks 1 million US TV viewers for third...
The NTT IndyCar Series is nearly through the first year with its new...
19h ago from MotorsportWeek.c...
After first oval win, does Kyle Kirkwood see himself...
No description available...
18h ago from Motorsport.com
Christian Rasmussen "not surprised" to earn...
No description available...
22h ago from Motorsport.com
Video: Harrowing crash takes out Josef Newgarden,...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Rallies around the world: The ones not to miss – and...
Rallying is unlike any other motorsport. It doesn’t unfold on pristine...
1h ago from MotorsportWeek.c...
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
5d ago from Motorsport.com
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
'He’s got a bit of an edge about him' - Pundit...
Football pundit Perry Groves has questioned Arsenal for not targeting...
51m ago from SportsKeeda.com
'He's got every finish in his locker' - Pundit tells...
Former Liverpool striker Dean Saunders believes Arsenal should sign Darwin...
51m ago from SportsKeeda.com
Mohamed Salah could miss 4 key Liverpool games due to...
Liverpool superstar Mohamed Salah could miss four key games in the 2025-26...
1h ago from SportsKeeda.com
'We talked about it' - Xabi Alonso comments on...
Real Madrid boss Xabi Alonso addressed speculation about Brazilian forward...
3h ago from SportsKeeda.com
Comments
Hottest News
Aston Martin recruits ex-Adrian Newey colleague to bolster...
Aston Martin has recruited a former Red Bull... Read More »
6h ago from MotorsportWeek.com
Ferrari DISQUALIFIED as late investigation verdict...
Ferrari have been dealt a devastating late... Read More »
8h ago from GPFans.com
Damon Hill announces Sky F1 return with major release
The 1996 world champion left Sky's F1 presenting... Read More »
1h ago from RacingNews365.com
