News Details
Mercedes uses AMG brand to reaffirm commitment to F1
Mercedes has moved to remove any doubt over its future in Formula 1, with an announcement of greater synergy between its team and sub-brand AMG. The announcement, made by Daimler and Mercedes-Benz chairman Ola Källenius at a virtual investor conference, indicate AMG's links with the six-time F1 world champions will 'intensify' next year. Previously it had been speculated that Källenius would look to depart F1 as part of the company's measures to increase profitability, but instead the Swede has revealed a plan to shift Mercedes' focus away from the ‘premium' market where it competes with the likes of Audi, BMW and Lexus to focus more on the ‘luxury' sector occupied by brands...
Full Story »
Full Story »
5y ago from GrandPrix247.com
0
You May Also Be Interested In...
AMG and Mercedes F1 links to "intensify" in...
Mercedes will intensify its links with 'high performance sub-brand' AMG...
5y ago from GPFans.com
Mercedes confirms commitment to F1 - strengthens ties...
Mercedes has reaffirmed its commitment to Formula 1, the German...
5y ago from F1i.com
Mercedes reconfirms commitment to F1 with AMG brand
AMG branding is expected to feature more prominently on Mercedes' Formula...
5y ago from espnF1.com
Mercedes reinforces commitment to F1 with closer AMG...
Mercedes has reaffirmed its commitment to Formula 1 by forging a closer...
5y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
What happened at MotoGP’s official season launch in...
No description available...
7h ago from Motorsport.com
Yamaha: ’2026 MotoGP bike not performing badly but...
No description available...
12h ago from Motorsport.com
Honda’s Joan Mir believes Ducati has given rivals a...
No description available...
1d ago from Motorsport.com
How Ducati sent a warning to its MotoGP rivals at...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
McLaren eyes Fernando Alonso reunion to complete...
Zak Brown has said he will "continue to bug" Fernando Alonso to...
3h ago from MotorsportWeek.c...
Zak Brown “would love” Indy 500 reunion with...
No description available...
2d ago from Motorsport.com
Arrow McLaren unveils liveries for 2026 IndyCar...
Arrow McLaren has taken the wraps off its trio of challengers for the...
2d ago from MotorsportWeek.c...
Arrow McLaren officially opens doors to new home in...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Esapekka Lappi thought his WRC career was over, but...
No description available...
1d ago from Motorsport.com
Kalle Rovanpera co-driver Jonne Halttunen lands Toyota...
No description available...
2d ago from Motorsport.com
Iconic Ouninpohja stage dropped from 2026 WRC Rally...
No description available...
4d ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal fans will love what Martin Zubimendi was...
Martin Zubimendi was on the target for Arsenal for the second successive...
1h ago from CaughtOffside.com
Alvarez up front, no Odegaard: Arsenal's stunning...
Arsenal's XI next season could be even better than the one topping the...
2h ago from CaughtOffside.com
Gyökeres’ gifts of bundling and poaching suggest...
No description available...
2h ago from TheGuardian.com
Arsenal move nine points clear after hard-fought win...
Arsenal piled the pressure on title rivals Manchester City with a 3-0...
5h ago from SkySports.com
Comments
Hottest News
Max Verstappen slammed in hilarious takedown by former Red...
F1 champion Max Verstappen's former Red Bull... Read More »
46m ago from GPFans.com
Lewis Hamilton given ‘return to top' timeline as champion...
Lewis Hamilton has been given a timeline to... Read More »
2h ago from GPFans.com
Max Verstappen’s F1 race engineer reveals reality of...
Max Verstappen's F1 race engineer Gianpiero... Read More »
3h ago from GPFans.com
