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New Renault CEO reminds Abiteboul of ‘Ford v Ferrari'
Renault F1 boss Cyril Abiteboul sees similarities between the company's new CEO and the 1960s rivalry between Ford and Ferrari. Renault's future in Formula 1 has been secured with the team set to rebrand to Alpine from 2021. New CEO Luca de Meo sees Formula 1 as a vital marketing tool for the Alpine name. There is clear ambition behind the team, and that has got Abiteboul making comparisons to how Ford built the GT40 in the 1960s which went on to triumph over the dominant Ferrari team at Le Mans in 1966, the first of four consecutive wins for Ford in the famous event. That rivalry was of course turned into the wildly successful ‘Ford v Ferrari' movie, and Abiteboul thinks de Meo...
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4y ago from PlanetF1.com
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