News Details
In the Pitlane: Zak Brown, deal-maker
In the week McLaren announced Gulf Oil as a new sponsor the team also came in for criticism for its deal with British American Tobacco and their “a better tomorrow” campaign. Well, with the deal being worth an estimated $40m it is not surprising McLaren has decided to pocket the money. McLaren has a unique approach to sponsorship; their strategy is to sign multiple sponsors and have no title sponsor. Having a title sponsor may work for the big beasts of Mercedes and Ferrari but recently it has not served the smaller teams well. Williams parted company with ROKiT back in May leaving existing sponsor Michael Latifi to make up the shortfall by increasing his company’s sponsorship no...
Full Story »
Full Story »
5y ago from GrandPrix247.com
0
You May Also Be Interested In...
Bullish Brown says McLaren now 'financially healthy'
McLaren Racing boss Zak Brown says the F1 outfit's financial situation...
5y ago from F1i.com
Brown: We'd be open to Alonso for Indy in 2021
Fernando Alonso could return to McLaren for the 2021 Indianapolis 500...
5y ago from GrandPrix247.com
'We're financially healthy,' declares Zak Brown
Just weeks after his team faced the possibility of becoming insolvent,...
5y ago from Pitpass.com
In the Pitlane: F1 races to Africa?
In his ongoing campaign to raise awareness of the Black Lives Matter...
5y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Johann Zarco criticises MotoGP radio system: “It’s...
No description available...
22h ago from Motorsport.com
Jorge Martin reveals what’s ‘really difficult’...
Jorge Martin admits it was “really difficult” to make changes aboard...
23h ago from MotorsportWeek.c...
Francesco Bagnaia ‘surprised but happy’ ahead of...
Francesco Bagnaia admitted he was “surprised but happy” about the...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Mick Schumacher makes IndyCar switch with RLL in 2026
No description available...
21h ago from Motorsport.com
Mick Schumacher joins RLL in IndyCar switch
Rahal Letterman Lanigan Racing has announced that Mick Schumacher will...
21h ago from MotorsportWeek.c...
Alex Palou’s Indy 500 win immortalized on...
Alex Palou’s likeness has been added to the iconic Borg-Warner Trophy,...
5d ago from MotorsportWeek.c...
Popular On TotalWRC.com
How the much-missed Richard Burns scaled the WRC...
No description available...
2h ago from Motorsport.com
On this day in 1995, Colin McRae became the UK’s...
No description available...
3d ago from Motorsport.com
Why Lancia is returning to WRC in Rally2 and what it...
No description available...
6d ago from Motorsport.com
How Adrien Fourmaux’s WRC Japan exit proves mental...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Sources: 'Serious interest' as Liverpool eye ambitious...
Liverpool have a strong interest in an ambitious potential transfer move...
1h ago from CaughtOffside.com
Arsenal v Bayern offers a stark reminder of the shift...
years ago Arsenal were thrashed by the Bavarian giants – now Mikel...
3h ago from TheGuardian.com
A fun Premier League weekend + a bit of re-watching
Morning. This round of Premier League fixtures finished last night with...
4h ago from Arseblog.com
Explained: How Arsenal took advantage of Frank’s...
Jamie Carragher and Roberto Martinez explain how Arsenal took advantage of...
16h ago from SkySports.com
Comments
Hottest News
Red Bull warn of Qatar 'reset' after Las Vegas triumph
Max Verstappen came out on top at the Las Vegas... Read More »
52m ago from RacingNews365.com
Antonelli reveals what 'made him a little worried' at Las...
On the back of his sensational comeback drive at... Read More »
1h ago from F1Technical.net
F1: Pirelli sets the 2026 compounds
Pirelli has set the range of compounds for the... Read More »
1h ago from Pitpass.com
