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Virtual racing brings success and complications for sponsors
The popularity of virtual motorsports racing on television has come with surprising success stories and occasional complications as race teams scramble to create value for sponsors and partners. IndyCar drivers participating in the series' online races represent their real sponsors and for the most part that is also true in NASCAR. Some of the small-team drivers have seized the opportunity presented by being the only racing available. Landon Cassill, who doesn’t currently have a Cup Series ride, landed a paying sponsor for the iRacing league and is hopeful the platform keeps him on the radar when racing resumes. Timmy Hill, best known as the guy who found out the concession stand was out...
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5y ago from GrandPrix247.com
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