News Details
McLaren enhances controversial partnership with BAT
McLaren and British American Tobacco (BAT) have announced they have signed an enhanced partnership deal, as the 2019 season comes to a close, having only entered into its multi-year global partnership with the team earlier this year. The new deal will see BAT become a Principal Partner of McLaren from the 2020 Formula 1 season, having enjoyed a highly successful partnership together in 2019. According to the official press release: 'Continuing to be rooted in advanced technology and innovation, the enhanced partnership will help to further accelerate BAT's transformation, at the heart of which is its commitment to growing its portfolio of New Category products. The partnership offers an...
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