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Rich Energy will remain Rich Energy, says Rich Energy

German Grand Prix – Rich Energy's Dutch subsidiaries have issued a statement attempting to clarify the latest developments in the beleaguered sponsor's troubles. Rich Energy will not be renamed to Lightning Volt, say the energy drink through their Dutch distribution channel. As of last week, the drinks brand's company name was changed to Lightning Volt in the UK, with a change of director at the top as former CEO William Storey was ousted from his role. However, while the company name may have changed, the drink will remain as ‘Rich Energy', now sporting a new logo in compliance with UK court orders to change it in deference to copyright holder Whyte Bikes. That's according to...
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