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W Series ramping up TV deals ahead of inaugural race weekend
At a time Channel 4's F1 highlights show is recording a drastic loss of viewers since live coverage went behind the pay-wall that is Sky, the British broadcaster is hoping to attract race fans to W Series, the new international single-seater championship for women. The series has signed a deal with Channel 4 to show high-definition live coverage of each of the six races in the calendar, the championship getting underway at Hockenheim this weekend. As W Series points out, live motorsport coverage is currently rarely broadcast on UK terrestrial channels, thereby making this deal, which will include build-up, behind-the-scenes insights, qualifying, as well as full race coverage, a landmark...
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