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McLaren announces global partnership with British American Tobacco!
McLaren Racing has announced a multi-year sponsorship deal with British American Tobacco centered around the promotion of BAT's potentially reduced risk products. Global advertising restrictions had forced tobacco companies to gradually depart F1, but innovative new approaches appear to be bringing the much decried conglomerates back to Grand Prix racing. At last year's Japanese Grand Prix, long-time Ferrari sponsor Philip Morris revealed its 'Mission Winnow' scheme destined to showcase PMI's "commitment to continuous innovation and development of new solutions that can expedite positive change for society." Philip Morris responds to Ferrari F1 sponsorship investigation BAT's...
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