News Details
Formula 1 enters the betting market
Formula 1's owners Liberty Media have announced a sponsorship and data rights deal with Interregional Sports Group believed to be worth $100m over five years. While previous supremo Bernie Ecclestone was against betting sponsorship, Formula 1's new owners have embraced it as they look to develop new revenue streams. The new deal with Interregional Sports Group (ISG) will see the marketing company, with the help of Sportradar, develop live in-race betting through a series of sub-license partnerships. 'F1 is delighted to partner with ISG, which has demonstrated its impressive global capabilities through working with the likes of Serie A and La Liga,' said F1's commercial director Sean...
Full Story »
Full Story »
7y ago from PlanetF1.com
0
You May Also Be Interested In...
Formula 1 to enable live in-race betting
Formula 1 announced a sponsorship and data rights deal with Interregional...
7y ago from GrandPrix247.com
F1 announces deal to allow for mid-race betting
F1 has announced a new partnership with Interregional Sports Group and...
7y ago from FormulaSpy.com
F1 betting: Liberty Media strike huge deal to sell...
Liberty Media have bucked with tradition and secured a long-term deal to...
7y ago from GPFans.com
BREAKING: F1 joins with ISG and sportradar to offer...
Formula 1 have announced a new partnership with Interregional Sports...
7y ago from GPBlog.com
Elsewhere On The Network
Popular On MGPToday.com
Heavy rain and flooding hits Autodromo Ayrton Senna...
No description available...
4h ago from Motorsport.com
Marc Marquez: 'Speeds will be lower with 850cc bikes,...
No description available...
22h ago from Motorsport.com
The key challenges MotoGP teams will face in the 2027...
No description available...
1d ago from Motorsport.com
VR46 looking for mix of experience and youth in 2027...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Takuma Sato set for Indy 500 return with Rahal...
No description available...
18h ago from Motorsport.com
Takuma Sato makes Indy 500 return with RLL
Rahal Letterman Lanigan Racing has announced that Takuma Sato will drive...
17h ago from MotorsportWeek.c...
Helio Castroneves confirms return for 26th...
Helio Castroneves has confirmed that he will take part in the upcoming...
23h ago from MotorsportWeek.c...
Helio Castroneves to attempt 2026 Indianapolis 500...
No description available...
22h ago from Motorsport.com
Popular On TotalWRC.com
WRC working to secure future of Safari Rally Kenya...
No description available...
1h ago from Motorsport.com
WRC Rally Scotland brings top tier rallying back to...
The 2027 WRC calendar should have an exciting new event on the calendar:...
1d ago from MotorsportWeek.c...
WRC to return to GB in 2027 as Scotland secures...
No description available...
1d ago from Motorsport.com
WRC Safari Rally Kenya: Elfyn Evans retires as drivers...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
Thierry Henry tips 'oustanding' Arsenal bargain...
Arsenal legend Thierry Henry has backed goalkeeper David Raya to win...
2h ago from CaughtOffside.com
Newcastle rival Arsenal & Manchester City for...
Newcastle United are one of the clubs reported to have set their sights on...
2h ago from CaughtOffside.com
Premier League club could demand “in excess” of...
Manchester United and Arsenal are both looking to strengthen their...
4h ago from CaughtOffside.com
Episode 868: Eze cooks; Rice …
Welcome to another episode of the Arsecast – the Arsenal podcast. In...
3h ago from Arseblog.com
Comments
Hottest News
George Russell linked with $300m move away from Mercedes to...
An astonishing transfer claim has been made about... Read More »
5h ago from GPFans.com
FIA president receives official letter from 20 drivers...
FIA president Mohammed Ben Sulayem has received a... Read More »
2h ago from GPFans.com
Hands-free: Are Fernando Alonso and Lance Stroll at risk in...
Fernando Alonso retired in China with a lack of... Read More »
1h ago from RacingNews365.com
