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Formula 1 to enable live in-race betting
Formula 1 announced a sponsorship and data rights deal with Interregional Sports Group (ISG) on Tuesday that it said will enable the development of live in-race betting. The Financial Times newspaper reported earlier that the deal to sell betting sponsorships was worth at least $100-million over five years. Formula One’s commercial rights holder is John Malone’s U.S.-based Liberty Media, who took full control in January last year. “As part of the deal, ISG will have the right to sub-license betting partnership rights to select betting brands around the world, subject to regulations,” Formula One said in a statement, without providing financial details. It said that would include...
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