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New Formula One podcast announced
Podcast producing juggernaut Audioboom has struck a partnership with Liberty Media and Formula One to air a weekly podcast on the goings on in the sport including exclusive news and interviews, which will be called 'Beyond The Grid', as the American organisation continues its evolution of F1's branding. The podcast will include interviews with major figures in the sport, with four-time world champions Lewis Hamilton already announced as one of the guests during the 52-week run of the show. Rob Proctor, chief executive of Audioboom, believes fans of the sport will benefit from the new form of media. "I am delighted to announce this partnership with Formula 1® which brings together...
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