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F1 'is about selling glamour and parties', claims Liberty boss
Since Liberty Media took control of F1 in January last year it has made sweeping changes which have transformed the sport. However, the driving force behind them hasn't been clear. Until now. Over the past year Liberty has given F1 a new logo, a ban on grid girls, an eSport series, a flashy new HQ, a theme tune and, most memorably, boxing announcer Michael Buffer who introduced the drivers at the United States Grand Prix. Liberty insisted it was all in the best interests of the sport but Ferrari famously disagreed. The Scuderia's chairman Sergio Marchionne warned that Ferrari will pull out of F1 if Liberty 'change the sandbox to the point where it becomes an unrecognisable sandbox.' Still...
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