News Details
Formula 1 Engineer Insanity with global marketing campaign
Formula 1 is distancing itself further from the Bernie Ecclestone era by launching a paid-for global marketing campaign for the first time, in stark contrast to the former supremo who put the onus on race promoters, teams, sponsors and media to publicise the sport rather than the rights holders themselves investing money in marketing. A minute-long film ‘Engineered Insanity’, initially rolled out over social media channels from Friday, focuses on the visceral appeal of the sport as experienced by ‘superfans’ inside a wind tunnel. Ellie Norman, Formula One’s recently appointed director of marketing, told Reuters at Formula One’s gleaming new central London headquarters that...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective...
7y ago from TheParcFerme.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be...
7y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP circuit contracts: How long will each race...
No description available...
11h ago from Motorsport.com
Former team boss Lin Jarvis definitively leaves Yamaha
No description available...
1d ago from Motorsport.com
Pedro Acosta: “Forgetting about the championship”...
No description available...
1d ago from Motorsport.com
Pramac MotoGP boss shares what ‘surprised’ him...
Pramac MotoGP Team Manager Gino Borsoi revealed that he was “quite...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
5d ago from MotorsportWeek.c...
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
1w ago from Motorsport.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
6d ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai expects to be stronger in WRC 2026
No description available...
1d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
2d ago from Motorsport.com
Gregoire Munster confirmed for WRC Monte Carlo in...
The season opener marks a return to the event where Munster claimed his...
5d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Arsenal latest: Saliba believes Gunners can win...
No description available...
5h ago from SkySports.com
Report: Arsenal eyeing up a move for 20-year-old...
Arsenal are interested in signing Club Brugge midfielder Aleksandar...
9h ago from CaughtOffside.com
‘A quick learner’: how Declan Rice went from...
fielder will be part of the conversation for a Ballon d’Or if he...
14h ago from TheGuardian.com
Manchester United and Arsenal step up interest in...
Manchester United and Arsenal have stepped up their pursuit of Belgian...
14h ago from SportsKeeda.com
Comments
Hottest News
Why does Audi consider the reveal of its official name as a...
Having revealed its official name and the Berlin... Read More »
2h ago from F1Technical.net
F1 2025 stars as Christmas movie characters
With the 2025 season over, and a long wait before... Read More »
4h ago from GPFans.com
Max Verstappen McLaren contract advice revealed: 'Many...
The friendship between Max Verstappen and Gabriel... Read More »
7h ago from RacingNews365.com
