News Details
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective with regards to Formula 1, is that the former owners relied on race promoters, teams and their sponsors to do much of the heavy lifting when it came to marketing of the sport. To its credit, it didn’t need to do much more to garner 500 million viewers per year but I still found that interesting when viewership began to wane. I always thought F1 could use some marketing of its own and now that seems to be the case for the new owners, Liberty Media. In its first-ever global marketing campaign, F1 has release a 1-minute video promoting the upcoming season starting in Melbourne Australia. Here is the press release:...
Full Story »
Full Story »
7y ago from TheParcFerme.com
0
You May Also Be Interested In...
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be...
7y ago from Pitpass.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
TPF Indi Episode 46 — It Came In Like A Wrecking...
Wow! St. Pete is behind us and we’re still going on about who hit who....
7y ago from TheParcFerme.com
Elsewhere On The Network
Popular On MGPToday.com
How Jorge Lorenzo is pushing Maverick Vinales beyond...
No description available...
6h ago from Motorsport.com
Ducati will continue racing its unbeatable 2024 engine...
No description available...
1d ago from Motorsport.com
Can Johann Zarco match factory Honda duo Joan Mir and...
No description available...
1d ago from Motorsport.com
Joan Mir: ‘Everyone cannot sleep’ because of 2027...
Joan Mir suggested that rumours about the 2027 MotoGP rider market are...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Honda confirms early discussions for 2028 factory...
Honda, one of two engine manufacturers that supply IndyCar, has confirmed...
3d ago from MotorsportWeek.c...
Romain Grosjean returns to IndyCar with full time seat...
Dale Coyne Racing has made public its plans for the 2026 IndyCar season,...
2d ago from MotorsportWeek.c...
Romain Grosjean returns to IndyCar, signs with Dale...
No description available...
2d ago from Motorsport.com
Mick Schumacher reveals what has surprised him the...
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
6h ago from Motorsport.com
Elfyn Evans wins Swedish showdown
Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
8h ago from MotorsportWeek.c...
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
8h ago from Motorsport.com
WRC Sweden: Elfyn Evans heads Toyota 1-2-3-4 into...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
What Christian Norgaard was seen telling the Arsenal...
Arsenal’s medical woes took center stage during their latest outing as...
35m ago from CaughtOffside.com
One Arsenal star gets singled out for pulling the...
Arsenal forward Noni Madueke was full of praise for Eberechi Eze following...
1h ago from CaughtOffside.com
'Ruins my mood every time I watch him', 'Simply just a...
Fans reacted to the performance of striker Viktor Gyokeres in Arsenal's...
2h ago from SportsKeeda.com
Arsenal outclass and overwhelm Wigan in dominant FA...
Arsenal dispatched Wigan with ease to progress into the fifth round of the...
3h ago from SkySports.com
Comments
Hottest News
Lewis Hamilton boosted as Ferrari set for massive upgrades...
Lewis Hamilton doesn't seem like he's been able... Read More »
1h ago from GPFans.com
Lewis Hamilton just provided the funniest ever moment of F1...
It's an unspoken (and obvious) truth about anyone... Read More »
2h ago from GPFans.com
Red Bull confirm problem with 2026 F1 car
The Red Bull RB22, like many of its rivals, has... Read More »
4h ago from RacingNews365.com
