News Details
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be officially globally promoted. While the sport, particularly under Bernie Ecclestone's leadership, relied on the teams, sponsors and race organisers to promote it, Liberty Media is taking matters into its own hands as it aims to further excite current fans and win over new ones. Ahead of next weekend's season opener in Australia, a campaign will be launched, spearheaded by 'a hero film which features six of F1's biggest super fans'. The 60-second film, released on F1's social channels today (Friday 16th March); 'shines a spotlight on the innovation, endurance and elemental nature of the sport, putting superfans at the visceral...
Full Story »
Full Story »
7y ago from Pitpass.com
0
You May Also Be Interested In...
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
DHL becomes Formula 1's first official eSports partner
Despite new owners Liberty keen to bring in new partners and suppliers to...
7y ago from MotorsportWeek.com
DHL extends contract with F1
Within the framework of the agreement, DHL remains the Official Logistics...
7y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP circuit contracts: How long will each race...
No description available...
7h ago from Motorsport.com
Former team boss Lin Jarvis definitively leaves Yamaha
No description available...
1d ago from Motorsport.com
Pedro Acosta: “Forgetting about the championship”...
No description available...
1d ago from Motorsport.com
Pramac MotoGP boss shares what ‘surprised’ him...
Pramac MotoGP Team Manager Gino Borsoi revealed that he was “quite...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
5d ago from MotorsportWeek.c...
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
1w ago from Motorsport.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
6d ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai expects to be stronger in WRC 2026
No description available...
1d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
2d ago from Motorsport.com
Gregoire Munster confirmed for WRC Monte Carlo in...
The season opener marks a return to the event where Munster claimed his...
5d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Arsenal latest: Saliba believes Gunners can win...
No description available...
1h ago from SkySports.com
Report: Arsenal eyeing up a move for 20-year-old...
Arsenal are interested in signing Club Brugge midfielder Aleksandar...
5h ago from CaughtOffside.com
‘A quick learner’: how Declan Rice went from...
fielder will be part of the conversation for a Ballon d’Or if he...
10h ago from TheGuardian.com
Years after snubbing transfer to Liverpool and...
German footballer Julian Draxler has opened up on his failed move to...
11h ago from SportsKeeda.com
Comments
Hottest News
F1 2025 stars as Christmas movie characters
With the 2025 season over, and a long wait before... Read More »
39m ago from GPFans.com
Max Verstappen McLaren contract advice revealed: 'Many...
The friendship between Max Verstappen and Gabriel... Read More »
3h ago from RacingNews365.com
Full extent of Yuki Tsunoda shocker revealed as key Lando...
Check out each driver's average qualifying... Read More »
2h ago from RacingNews365.com
