News Details
Does Tommy Hilfiger deal mean Hamilton has re-upped at Mercedes?
Mercedes announced yesterday that it had signed a multi-year partnership with designer apparel company Tommy Hilfiger. Now it's emerged that the team's star driver, four-time world champion Lewis Hamilton, was a prime mover in pulling the deal together. "Lewis made contact [with Tommy Hilfiger] last summer," Mercedes boss Toto Wolff confirmed on Tuesday. "It's a brand he likes. We then managed to put the partnership together." Hamilton's interest in fashion and music is well-known. It's therefore not surprising he would be keen to bring together the two parties. Even more apparent is the commercial opportunity that Tommy Hilfiger sees in having a globally recognised...
Full Story »
Full Story »
You May Also Be Interested In...
Force India drive home double partnership deal
The Force India have announced partnerships with Mexican petroleum brand...
7y ago from GrandPrix247.com
Hamilton helped broker Mercedes sponsor deal
Mar.7 Lewis Hamilton helped bring a new sponsor to Mercedes. Bild...
7y ago from OneStopStrategy.com
Hamilton: Mercedes W09 feels faster than last year's...
Did Lewis Hamilton inadvertently give the Formula 1 world a glimpse of...
7y ago from GrandPrix247.com
'No more excuses' for Valtteri Bottas this season -...
Valtteri Bottas will have 'no excuses' in 2018 according to his Mercedes...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Why Yamaha was disappointing on 2026 MotoGP rider...
No description available...
3h ago from Motorsport.com
Maverick Vinales and Somkiat Chantra back on MotoGP...
No description available...
5h ago from Motorsport.com
Yamaha confirms its V4 will race at MotoGP San Marino...
No description available...
2d ago from Motorsport.com
MotoGP’s 2026 pre-season schedule is still up in the...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Chip Ganassi shuts down Alex Palou and Red Bull F1...
No description available...
23h ago from Motorsport.com
IndyCar partners with iRacing for standalone video...
The NTT IndyCar Series will feature in a new branded video game title,...
21h ago from MotorsportWeek.c...
Winners and losers of IndyCar Snap-On Milwaukee Mile...
No description available...
2d ago from Motorsport.com
Mother Nature helped, but Christian Rasmussen was the...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
FIA launches tender process for new WRC promoter
No description available...
6d ago from Motorsport.com
Esteban Ocon's wild childhood dream: 'I wanted to buy...
No description available...
1w ago from Motorsport.com
How drones will change the way you watch motorsport
No description available...
2w ago from Motorsport.com
Popular On GunnersToday.com
Report: Arsenal set to make £15m sale, could raise...
With Jakub Kiwior believed to be close to an Arsenal exit, the Gunners...
34m ago from FreshArsenal.com
Bundesliga club director says he wants to keep Arsenal...
Bayer Leverkusen sporting director Simon Rolfes has expressed a desire to...
3h ago from SportsKeeda.com
Premier League club speaking to Arsenal star's...
Crystal Palace are reportedly speaking to the advisors of Arsenal winger...
5h ago from CaughtOffside.com
'Big statement' – Arsenal legend comments on...
Arsenal legend Nigel Winterburn has commented on the club's transfer...
6h ago from CaughtOffside.com
Comments
Hottest News
McLaren to change team name in eye-watering ‘$100m’ deal
The McLaren F1 team will be known as a different... Read More »
2h ago from GPFans.com
Cadillac to use rival team's car for pre-2026 F1 testing
Cadillac will make use a rival team's car to... Read More »
9h ago from MotorsportWeek.com
Max Verstappen and Lando Norris summoned by FIA for Dutch...
Max Verstappen and Lando Norris are among six F1... Read More »
1h ago from GPFans.com
