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Haas Automation tools draw interest from rival F1 teams
Gene Haas' endeavour into Formula 1 was primarily to build Haas Automation into a global brand, but B2B opportunities with rival teams are now emerging. Founded by Haas in 1983, the American entrepreneur has built Haas Automation into the largest machine tool manufacturer in North America. The company's involvement in NASCAR through the Stewart-Haas Racing outfit has been productive, and its presence in F1 is following a similar path. "In racing, it’s all about performance, and that performance translates into winning," explains Haas. "When you win, people notice, so that’s the marketing plan. "We bring customers to the races and that works really well because –...
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