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F1 plans merchandise route that flopped in NASCAR
Formula 1 plans to revamp the merchandise experience for fans next year, adopting the ‘souvenir tent’ concept that proved to be a flop in NASCAR. Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products. Key to the idea was a 'superstore tent' that provided a centralised point for the purchase of all team and driver merchandise. But while the idea seemed great on paper, the experience left fans feeling flat – and in 2017 the sport reverted to the traditional trailers that had been so popular over the years. F1 is committing to the 'superstore' idea though,...
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7y ago from Motorsport.com
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