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Analysis: Why F1 is a bargain for Mercedes
The Mercedes Formula 1 team generated an astonishing turnover of £289m in 2016 – and, remarkably, the Daimler AG parent company only had to pump in around 10 percent of that figure, or less than £30m. While they don’t include the costs of the HPP powertrain division in Brixworth, the numbers suggest that F1 is a bargain for Mercedes in terms of the exposure the marque receives, certainly compared to the sort of figures spent by rivals Porsche and Audi in sportscar racing in recent years. Any suggestions that Mercedes has entertained thoughts about eventually pulling out of the sport due to cost issues are wide of the mark. The Brackley team’s 2016 accounts show that turnover rose...
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7y ago from Motorsport.com
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