News Details
F1 in fresh China push with marketing deal
– Formula 1 has signed a deal with marketing company Lagardère Sports and Entertainment in a fresh push to boost the sport's profile across China.China joined the F1 calendar in 2004, with the purpose-built Shanghai International Circuit, and the aim of the new partnership is to grow the audience.Lagardère, founded in 1992, and based in Paris, has already played an important role in promoting Asian Football Confederation events in China.Sean Bratches, F1's commercial chief, commented: "We have a proud and longstanding relationship with motorsport in Asia, working with some great motor race circuit owners and successful race promoters from Singapore to Suzuka in Japan through...
Full Story »
Full Story »
8y ago from GPUpdate.net
0
You May Also Be Interested In...
F1 makes fresh push in China with new marketing deal
Formula 1 has ramped up efforts to increase its profile in China after...
8y ago from Motorsport.com
Maybe second grand prix for China as F1 tap into...
Formula 1 is teaming up with Lagardere Sports marketing agency to build...
8y ago from GrandPrix247.com
New deal eyes China expansion for F1
While the future of the British Grand Prix hangs in the balance, Formula...
8y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
Motorsport Week's Top 10 MotoGP riders of 2025
The 2025 MotoGP season had it all. With 22 rounds and 44 races, the...
10h ago from MotorsportWeek.c...
22 MotoGP rounds are “too many for the body”,...
No description available...
10h ago from Motorsport.com
MotoGP circuit contracts: How long will each race...
No description available...
1d ago from Motorsport.com
Former team boss Lin Jarvis definitively leaves Yamaha
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
6d ago from MotorsportWeek.c...
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
1w ago from Motorsport.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
1w ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai expects to be stronger in WRC 2026
No description available...
2d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
3d ago from Motorsport.com
Toyota brings Corolla back to rallying with all-new...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Mikel Arteta eyes rising star as next big Arsenal...
Arsenal are hoping to sign the AC Milan defender, Davide Bartesaghi. The...
4h ago from CaughtOffside.com
Barcelona ready to pounce if Arsenal snub £45 million...
Barcelona are looking to improve the defensive unit, and they are keeping...
5h ago from CaughtOffside.com
Wage demand sparks transfer frenzy, Arsenal want...
Juventus attacker Kenan Yildiz continues to be with the move away from the...
6h ago from CaughtOffside.com
'We have to show that on the pitch' - Arsenal star...
William Saliba has opened up on Arsenal potentially winning the Premier...
8h ago from SportsKeeda.com
Comments
Hottest News
F1MATHS: Why will Pirelli revert to five compounds for 2026?
Formula One's sole tyre manufacturer Pirelli is... Read More »
19m ago from F1Technical.net
F1MATHS - When will F1 teams launch their all-new 2026 cars?
Ahead of the introduction of the all-new... Read More »
1h ago from F1Technical.net
Carlos Sainz's father speaks out on Ferrari replacing son...
Carlos Sainz's father and two-time World Rally... Read More »
5h ago from GPFans.com
