News Details
Liberty's Maffei ridicules F1's footprint in the US
©WRI2
Liberty Media CEO Greg Maffei has labeled as 'popcorn fart' Formula 1's current footprint in the US, but is intent on developing the country's audience. Speaking at a Morgan Stanley technology and media conference last week in San Francisco, Maffei underlined the sport's weakness in America due to a lack of development in the past. "The US is, you know, it’s a popcorn fart, it’s nothing," Maffei said. "The opportunity is good, certainly in percentage terms, not in absolute Dollar terms. It is very low. It is with NBC, and it’s not on the main NBC, it’s on their sports channel." Liberty is determined to grow the sport's interest however, globally but...
Full Story »
Full Story »
You May Also Be Interested In...
Liberty Media: F1 in the United States is a popcorn...
Liberty Media’s chief executive Greg Maffei has ridiculed the...
8y ago from GrandPrix247.com
Maffei looking to ramp up TV deals
If Greg Maffei's comments on NBC are anything to go by, Liberty is...
8y ago from Pitpass.com
Liberty says F1 challenges, opportunities bigger than...
Liberty Media says that running its new F1 business has proved more...
8y ago from Motorsport.com
Liberty says F1 challenges opportunities bigger than...
Liberty Media says that running its new F1 business has proved more...
8y ago from Motorsport.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP 2026: Team launches and pre-season testing...
No description available...
1h ago from Motorsport.com
Aleix Espargaro quits pro cycling after injuries...
No description available...
20h ago from Motorsport.com
FBI seizes $40m collection, including MotoGP bikes,...
No description available...
2d ago from Motorsport.com
Brad Binder reveals why he is optimistic he can bounce...
Factory KTM rider Brad Binder has admitted that his 2025 MotoGP season...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Scott Dixon awarded prestigious New Zealand honor
To close out 2025, one of IndyCar’s most decorated drivers was awarded...
18h ago from MotorsportWeek.c...
Exclusive: Nolan Siegel on hot seat entering contract...
No description available...
1d ago from Motorsport.com
Top five memorable drives of the 2025 IndyCar season
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Ogier pays tribute to WRC rival that...
No description available...
21h ago from Motorsport.com
Dakar 2026: Full route, schedule and marathon stage...
No description available...
5d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
How to watch Arsenal vs Aston Villa
Arsenal host Aston Villa at the Emirates in a huge Premier League clash at...
2h ago from SkySports.com
A New Year's Day ramble
Good morning everyone, and welcome to 2026. Here's a quick New Year's Day...
3h ago from Arseblog.com
An INCREDIBLE shootout! All 15 superb pens from...
Every penalty from the quarter-final shootout between Arsenal and Crystal...
2h ago from SkySports.com
Merson predicts easy title victory for Arsenal after...
Paul Merson believes Arsenal will go on to win the Premier League easily...
2h ago from SkySports.com
Comments
Hottest News
Hamilton reveals the ‘non-negotiable’ ritual in his...
Lewis Hamilton has won world titles with speed,... Read More »
1h ago from F1i.com
Why George Russell is not ‘envious' of Lando Norris'...
George Russell has explained how his attitude... Read More »
1h ago from MotorsportWeek.com
Binotto backs Audi know-how over Red Bull Powertrains’...
As Formula 1 races toward its seismic 2026 reset,... Read More »
1h ago from F1i.com
