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McLaren drops MP4 from new F1 car name
McLaren is breaking with tradition this year in the naming of its Formula 1 car, dropping the MP4 tag that has been used since 1981. The Woking-based outfit announced on Friday that its 2017 challenger, which is being launched later this month, will be called the MCL32. The move comes in the wake of the departure of long-time chief Ron Dennis at the end of last year, and as part of a freshening up of its brand image by new executive director Zak Brown. Dennis was behind the original MP4 name, which stood for Marlboro Project Four. That was in reference to the tobacco sponsor that helped engineer in 1981 a reverse takeover of McLaren by Dennis, whose previous operation had been Project...
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9y ago from Motorsport.com
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