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F1 commercial boss lays out plan and priorities
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Formula 1's new commercial boss Sean Bratches has laid out a plan covering key areas which require immediate attention as the sport enters a new era. A former N executive, Bratches spoke with CNN about Formula One Group's vision and its top priorities. "There are four real things I am going to focus on," he said. "One is the brand – the brand is the entry-point for any company, any brand, any sport. And we are going to work to understand the brand. "We are going to polish it, we are going to elevate it. It is going to be really central to what we do. That will allow us to enter new market places. "It will allow us to take out of the market...
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