News Details
Zak Brown: Performance-related sponsorship will prevail
XPB Images
McLaren's Zak Brown believes that the future of sponsorship in Formula 1, and indeed in sport in general, will have to include a performance element. The economics of the sport as well as the emergence of sophisticated rating measurement systems will force teams to provide more flexibility to cost-effective seeking commercial partners. A change of environment which Brown is taking into account in his quest to rebuild McLaren's commercial and sporting foundation. "The rate card for Formula 1 has come down some, and I think that's a good thing at the end of the day," Brown explained in an interview with Sky Sports F1. " Now what we need to do is bring...
Full Story »
Full Story »
You May Also Be Interested In...
Brown plays down McLaren sale talk
Brown plays down McLaren sale talk Zak Brown thinks his impact at McLaren...
9y ago from ThisIsF1.com
Pertamina drops sponsorship for Haryanto
ndonesian driver Rio Haryanto has suffered a major setback in his bid to...
9y ago from SuperSport.com
F1 grid could lose team as Manor's future grows dim
XPB Images
The Formula One grid could shrink back to 10 teams,...
9y ago from F1i.com
Haryanto loses main sponsor but hopes remain of F1...
Rio Haryanto could still be a part of Formula 1, despite losing his...
9y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Jorge Martin likely to miss Sepang MotoGP test after...
No description available...
10h ago from Motorsport.com
Trackhouse unveils 2026 MotoGP colours in Milan launch
No description available...
14h ago from Motorsport.com
Trackhouse Aprilia launches two liveries ahead of 2026...
Trackhouse Aprilia satellite team has launched its two new liveries in...
13h ago from MotorsportWeek.c...
Yamaha admits 2026 MotoGP performance will decide...
Yamaha knows it must deliver a more competitive 2026 MotoGP bike to...
16h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Ed Carpenter Racing reveals multiple organizational...
No description available...
9h ago from Motorsport.com
Will Power sees ‘all the ingredients’ for a...
Will Power is approaching the beginning of his new IndyCar chapter, with...
14h ago from MotorsportWeek.c...
Ed Carpenter to contest 23rd Indianapolis 500
Owner of the Ed Carpenter Racing IndyCar team Ed Carpenter will race in...
1d ago from MotorsportWeek.c...
Pato O’Ward joined by F2 champion in McLaren F1...
McLaren has announced its driver development program lineup for 2026,...
6d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Sebastien Ogier still has motivation “to go for...
No description available...
1d ago from Motorsport.com
Sebastien Loeb after 13 Dakar punctures: Cars now...
No description available...
3d ago from Motorsport.com
Dakar 2026: Dacia edges Ford and Toyota as Nasser...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
Mikel Arteta eyes Real Madrid wonderkid, Arsenal keen...
Arsenal are interested in selling the Real Madrid defender, Victor...
8h ago from CaughtOffside.com
Arsenal plan to snag Brazilian prodigy this month,...
Arsenal are interested in signing the Brazilian playmaker Breno Bidon from...
9h ago from CaughtOffside.com
David Ornstein drops massive Arsenal transfer hint,...
Arsenal were reportedly considering a move for the Atletico Madrid striker...
11h ago from CaughtOffside.com
Alan Shearer says only one team can stop Arsenal from...
Alan Shearer believes Arsenal will go all the way to the final of the...
10h ago from CaughtOffside.com
Comments
Hottest News
Adrian Newey's first Aston Martin project in jeopardy
Comments from two senior Honda Racing employees... Read More »
16h ago from GPFans.com
Zak Brown Makes 2026 McLaren Prediction Amid F1 Regulation...
Zak Brown, McLaren’s CEO, is approaching... Read More »
2h ago from Formula1News.co.uk
Lewis Hamilton calls out Ferrari F1 team-mate on gym fail
Seven-time F1 champion Lewis Hamilton has laughed... Read More »
7h ago from GPFans.com
