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Zak Brown: Performance-related sponsorship will prevail
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McLaren's Zak Brown believes that the future of sponsorship in Formula 1, and indeed in sport in general, will have to include a performance element. The economics of the sport as well as the emergence of sophisticated rating measurement systems will force teams to provide more flexibility to cost-effective seeking commercial partners. A change of environment which Brown is taking into account in his quest to rebuild McLaren's commercial and sporting foundation. "The rate card for Formula 1 has come down some, and I think that's a good thing at the end of the day," Brown explained in an interview with Sky Sports F1. " Now what we need to do is bring...
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