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Brown: Super Bowl an example for F1
– Formula 1 could learn from the way in which the NFL promotes the Super Bowl in order to boost fan engagement at each Grand Prix, according to McLaren Executive Director Zak Brown.Marketing guru Brown was heavily linked to a role with Formula 1's new owners, Liberty Media, before joining McLaren, and reckons more should be done to promote the sport."We need to take a look at the weekend format and how we engage with the consumers in the grandstands, and how close can we get them to our team and drivers," said Brown."We go to these cities and [it should be] a big event leading up to it."I think the Super Bowl does an excellent job, with their level of fan...
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