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Analysis: How F1 has spurned the eSports digital revolution
As eSports moves into the professional sphere, with NBA investment in the USA, is there room for F1 to capitalise on a growing and profitable digital industry? Kate Walker investigates. History was made last month when the American NBA basketball team Philadelphia 76ers acquired two leading eSports teams, with a view to merging them to become a leading force in what is rapidly becoming a leading sporting industry that currently remains ripe for commercial exploitation. Rather than following its traditional route of signing exceptionally tall men who are good at throwing a ball in a hoop, instead it has invested in talented gamers whose idea of taking a shot has an altogether different...
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