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Carey: There is a big untapped audience in the US
Formula 1's new chairman Chase Carey had a productive weekend in Singapore, familiarising himself with what a grand prix is all about, while meeting key people ion the Formula 1 paddock and emerged keen to take the spectacle to major cities in the USA. Speaking to media, Carey said, 'It is too early to have a clear plan, but we clearly will have a plan to develop America, to be in the right market.' 'There is a big untapped audience in the US. I don't want to criticise the efforts in the past, because I don't know the efforts in the past.' 'Formula 1 is a great premium brand and that means to me that you want to be at a location like Los Angeles, New York or Miami. Ideally in the great...
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8y ago from GrandPrix247.com
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