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Drivers hope new F1 owners will attract younger fans
F1 drivers have welcomed the purchase of F1 by Liberty Media, with most indicating they are optimistic about what the company can do for the sport in years to come. Intriguingly, two unprompted and recurring themes were the prospect of American marketing know-how providing a boost to the sport, and the need to appeal to a younger demographic. Mercedes' Nico Rosberg acknowledged the achievements of Bernie Ecclestone, but said that change could be good. "Bernie and his partners who have run the business all these years have done a great job, as we can see in the price tag of $8.5bn," said the German. "Someone must have done an amazing job to get that price tag on our sport, and...
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8y ago from Motorsport.com
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