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F1 should be more interesting than Pokemon Go - Button
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Jenson Button says Formula One should be more interesting than Pokemon Go after witnessing "horrific" numbers of people playing the mobile game. F1's new owners Liberty Media have highlighted targeting a younger demographic as one of its key aims in the coming years, as well as expanding the sport in the United States. Pokemon Go sees gamers use their mobile phone to track fictional creatures to real-life locations where the creature will then appear on their screen to be caught, and Button says an experience in Singapore on Wednesday alerted him to how much F1 needs to focus on engaging a younger audience. "I’ve only heard a couple of things, I...
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