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AGP excited by Liberty Media’s F1 future plans
The Australian Grand Prix has been one of the leading events for fan engagement The Australian Grand Prix Corporation is excited by the vision of Formula 1’s new owners to increase the sport’s entertainment value. American media and entertainment company Liberty Media recently confirmed plans to purchase F1 in an $US8 billion ($AUD10.4 billion) transaction. The US-based media organisation aims to ramp up the sport’s fanbase and develop its digital reach through increased promotion and marketing. This comes amid a dramatic downturn for F1 that has seen event attendance figures and television audiences drop over the last few seasons. Newly installed F1 chairman Chase Carey has...
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