News Details
Heineken unveils first Formula 1 adverts
Formula 1 sponsor Heineken has unveiled the first of its adverts to help promote the sport – as it promises to 'disrupt' the way grand prix racing is promoted around the world. The two adverts, one of which features Jackie Stewart and the other David Coulthard, received their premieres at the Monza circuit on Friday night ahead of the beer company's first race title sponsorship event. Heineken's global marketing director Gianluca di Tonda said the adverts were the start of a radically different approach his company would take – having already built a temporary five-a-side pitch on the Monza start-finish straight on Thursday evening. “This is just the beginning,” he said. “In...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
Hamilton steels himself for damage limitation
Lewis Hamilton admits he is unenthused by the prospect of having to fight...
8y ago from Crash.net
Verstappen won't change approach to racing
– Max Verstappen insists that he will not change his approach to...
8y ago from GPUpdate.net
Sainz: Race start at Spa one of the best of my life
Toro Rosso’s Carlos Sainz Jr. says his Formula 1 race start at the...
8y ago from GrandPrixTimes.com
Hamilton will start from grid after wrong FIA ruling
Lewis Hamilton will not start from the Belgian Grand Prix from the...
8y ago from Motorsport.com
Elsewhere On The Network
Popular On MGPToday.com
Pecco Bagnaia demands answers from Ducati: “I’m...
No description available...
12h ago from Motorsport.com
Marc Márquez reigns supreme in Austria with...
t;li>Marc Márquez takes 142-point lead over brother AlexWins sixth GP...
12h ago from TheGuardian.com
Marc Marquez did feel Fermin Aldeguer threat in MotoGP...
No description available...
13h ago from Motorsport.com
Marc Marquez makes it six in a row with victory in...
Marc Marquez continued his dominance with a sixth consecutive win,...
15h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Strongest season yet for Pato O’Ward has been...
Pato O’Ward is having the best IndyCar season of his career, and is...
1d ago from MotorsportWeek.c...
McLaren to auction future F1, IndyCar and WEC cars in...
McLaren is to auction future F1, IndyCar and World Endurance Championship...
3d ago from MotorsportWeek.c...
Winners and losers from IndyCar’s Portland 2025...
No description available...
6d ago from Motorsport.com
Chip Ganassi: ‘We’re spoiled’ having drivers...
Alex Palou clinched the 2025 NTT IndyCar Series title over the weekend,...
6d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Esteban Ocon's wild childhood dream: 'I wanted to buy...
No description available...
2d ago from Motorsport.com
How drones will change the way you watch motorsport
No description available...
4d ago from Motorsport.com
How WRC's crucial 2027 rules are falling into place
No description available...
5d ago from Motorsport.com
Future second Asian/Pacific event behind WRC calendar...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Report: Premier League trio circling to sign £30m...
Jakub Kiwior’s Arsenal future looks increasingly uncertain, with...
5h ago from FreshArsenal.com
'That's a worry' – Roy Keane aims dig at Arsenal...
Manchester United legend Roy Keane has aimed a sly dig at Arsenal even...
10h ago from CaughtOffside.com
Ruben Amorim worryingly has to tell Altay Bayindir how...
Manchester United manager Ruben Amorim has responded to his goalkeeper...
9h ago from CaughtOffside.com
'Glaring issue' – Gary Neville names the signing...
Manchester United legend Gary Neville has made it clear that his old club...
8h ago from CaughtOffside.com
Comments
Hottest News
MotoGP: Bagnaia is at a loss to 'explain this type of...
Having finished Sunday's Austrian Grand Prix in a... Read More »
2h ago from F1Technical.net
Max Verstappen tipped to have new world champion team-mate...
Max Verstappen has raced alongside a poor run of... Read More »
13h ago from GPFans.com
McLaren respond to Max Verstappen claim: 'He is correct'
McLaren team boss Andrea Stella has addressed a... Read More »
12m ago from RacingNews365.com
