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Heineken signs multi-year F1 deal
Heineken have entered Formula 1, signing on as a global partner with the deal beginning at this year's newly renamed Formula 1 Gran Premio Heineken D'Italia. For months now the Dutch brewery giant has been linked to Formula 1 with the official announcement made in Montreal on Thursday. As of 2017, Heineken will be the title sponsor of three grands prix while also having a significant presence at several additional race weekends. Heineken will also be the exclusive global beer partner of Formula 1 with substantial pouring, activation and access rights across the majority of the races. Gianluca Di Tondo, Senior Director Global Heineken Brand at Heineken, said: 'Formula One is bigger than a...
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