News Details
F1 announces multi-year Heineken deal
– Formula 1 has announced that it has signed a multi-year sponsorship deal with beer company Heineken, which will see the brand receive substantial exposure at Grands Prix.Heineken will act as the title sponsor of this year's Italian Grand Prix at Monza and is set to become heavily involved in the sport, via digital media, fan experiences and other events.Heineken will also be the title sponsor of three Grands Prix from 2017, though its presence is solely restricted to the sport, with no ties to any specific Formula 1 teams.The company will also create an 'Open your World' manifesto and "If You Drive, Never Drink" campaigns, which will be fronted by David Coulthard and Sir...
Full Story »
Full Story »
9y ago from GPUpdate.net
0
You May Also Be Interested In...
Heineken announces sponsorship deal with F1
Canadian Grand Prix – The Heineken brand has signed a deal with...
9y ago from FormulaSpy.com
Heineken, F1 announce multi-year deal
Heineken and Formula One announced a multi-year global partnership on...
9y ago from SuperSport.com
Heineken inks deal with Formula 1
Red Bull/Getty Images Heineken has announced that it has become a global...
9y ago from F1Zone.net
Heineken and Formula 1 confirm multi-year sponsor deal
Dutch brewing company Heineken has announced a multi-year sponsorship...
9y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
Miguel Oliveira: I did my best to stay in MotoGP but...
No description available...
1d ago from Motorsport.com
Jorge Lorenzo shares his ‘theory' on the cause...
Five-time MotoGP champion Jorge Lorenzo believes that multiple factors...
2d ago from MotorsportWeek.c...
How Aprilia believes it “overreached our target”...
No description available...
2d ago from Motorsport.com
Pedro Acosta brands 2025 MotoGP season a “wasted...
No description available...
3d ago from Motorsport.com
Popular On IndyCarToday.com
Aggressive testing schedule planned ahead of Mick...
Following confirmation Mick Schumacher will make a switch to IndyCar next...
3d ago from MotorsportWeek.c...
Mick Schumacher joins RLL in IndyCar switch
Rahal Letterman Lanigan Racing has announced that Mick Schumacher will...
5d ago from MotorsportWeek.c...
Mick Schumacher hails IndyCar racing as "the way...
No description available...
3d ago from Motorsport.com
Mick Schumacher makes IndyCar switch with RLL in 2026
No description available...
5d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Ogier wins 9th WRC title, Thierry Neuville...
Sebastien Ogier won his ninth WRC title in Saudia Arabia and Vincent...
5h ago from MotorsportWeek.c...
WRC Saudi Arabia: Thierry Neuville wins chaotic...
No description available...
5h ago from Motorsport.com
Elfyn Evans set for 'all or nothing' attack in WRC...
No description available...
22h ago from Motorsport.com
Sebastien Ogier leads the virtual title chase as...
Friday in Saudi Arabia was the toughest day of the season. The overnight...
1d ago from MotorsportWeek.c...
Popular On GunnersToday.com
“They are doing very well, but we haven't faced them...
Chelsea star Moises Caicedo has boldly said that his side can do well...
2h ago from SportsKeeda.com
“No better time for them to play Arsenal” - Ray...
Arsenal legend Ray Parlour expects Chelsea and his former side to play out...
3h ago from SportsKeeda.com
Arsenal and Man United told how much they need to pay...
Arsenal and Manchester United will have to fork out £75 million to sign...
4h ago from CaughtOffside.com
“Now we will be enemies but we are friends” -...
Chelsea defender Wesley Fofana has admitted that he has not spoken to...
4h ago from SportsKeeda.com
Comments
Hottest News
F1 2025 Qatar Grand Prix – Sprint Race Results
Oscar Piastri converted pole position to win the... Read More »
2h ago from MotorsportWeek.com
F1 ‘may as well have lawyers' if racing guidelines...
George Russell has claimed that F1 "may as... Read More »
1h ago from MotorsportWeek.com
F1 Sprint Results: Oscar Piastri storms to Qatar win as Max...
Oscar Piastri secured a dominant win during... Read More »
2h ago from GPFans.com
