News Details
Heineken and Formula 1 confirm multi-year sponsor deal
Dutch brewing company Heineken has announced a multi-year sponsorship deal with Formula 1, which will see the beer brand become a global partner and sponsor of the Italian Grand Prix this season. The partnership, which has been described as 'significant' will see the Italian GP renamed the Formula 1 Gran Premio Heineken D'Italia 2016 and will run for a multi-year term, confirming a new deal with Monza race organisers. As of 2017, Heineken will sponsor three races - which have yet to be named - as well as additional trackside advertising at 'several' races. As part of a deal to become F1's exclusive global beer partner, Heineken will also have 'substantial...
Full Story »
Full Story »
9y ago from GrandPrixTimes.com
0
You May Also Be Interested In...
Heineken inks deal with Formula 1
Red Bull/Getty Images Heineken has announced that it has become a global...
9y ago from F1Zone.net
HEINEKEN officially announces global partnership with...
HEINEKEN officially announces global partnership with F1 HEINEKEN and...
9y ago from ThisIsF1.com
Heineken confirms multi-year F1 sponsorship deal
Heineken has confirmed that it is to enter Formula 1 with a major...
9y ago from Motorsport.com
Heineken announces global partnership with FOM
Heineken and Formula One Management (FOM) have reached an agreement for...
9y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
Miguel Oliveira: I did my best to stay in MotoGP but...
No description available...
23h ago from Motorsport.com
Jorge Lorenzo shares his ‘theory' on the cause...
Five-time MotoGP champion Jorge Lorenzo believes that multiple factors...
1d ago from MotorsportWeek.c...
How Aprilia believes it “overreached our target”...
No description available...
1d ago from Motorsport.com
Pedro Acosta brands 2025 MotoGP season a “wasted...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Aggressive testing schedule planned ahead of Mick...
Following confirmation Mick Schumacher will make a switch to IndyCar next...
3d ago from MotorsportWeek.c...
Mick Schumacher joins RLL in IndyCar switch
Rahal Letterman Lanigan Racing has announced that Mick Schumacher will...
4d ago from MotorsportWeek.c...
Mick Schumacher makes IndyCar switch with RLL in 2026
No description available...
4d ago from Motorsport.com
Mick Schumacher hails IndyCar racing as "the way...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Ogier leads the virtual title chase as...
Friday in Saudi Arabia was the toughest day of the season. The overnight...
16h ago from MotorsportWeek.c...
Elfyn Evans set for 'all or nothing' attack in WRC...
No description available...
14h ago from Motorsport.com
WRC Saudi Arabia: Martins Sesks leads after dramatic,...
No description available...
16h ago from Motorsport.com
WRC Saudi Arabia: Elfyn Evans suffers puncture as...
No description available...
22h ago from Motorsport.com
Popular On GunnersToday.com
Saturday round-up: Positive Jesus, Arteta on Rice
Morning. A quick Saturday round-up for you. Obviously we'll keep the...
1h ago from Arseblog.com
Top reporter confirms Arsenal, Man Utd & Chelsea...
Leading German football journalist Florian Plettenberg has more or less...
1h ago from CaughtOffside.com
“I have dreams”: Attacker openly admits desire to...
Brazilian international Luiz Henrique talks about his desire to play in...
1h ago from CaughtOffside.com
Approach made: Arsenal contact super agent over 15 G/A...
Arsenal have reportedly registered an interest in Juventus attacking...
3h ago from CaughtOffside.com
Comments
Hottest News
FIA act after McLaren failure at Qatar Grand Prix
McLaren have avoided punishment for a situation... Read More »
2h ago from GPFans.com
F1 2025 Qatar Grand Prix Sprint Race starting grid with...
The first race of the F1 weekend gets underway... Read More »
2h ago from GPFans.com
‘Just nice’: Russell back in the groove with front-row...
George Russell was all smiles at Lusail on Friday... Read More »
52m ago from F1i.com
