News Details
Analysis: How Heineken plans to shake up Formula 1
To steal its own catchphrase, Heineken's new sponsorship deal of Formula 1 could be about to refresh the parts of grand prix racing that other sponsors have been unable to reach. For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are broadcast to millions of homes around the world, or that it can use pictures of F1 cars on special edition bottles (although both...
Full Story »
Full Story »
9y ago from Motorsport.com
0
You May Also Be Interested In...
Sorrell shares his vision for F1's future
Along with politicians, bankers and lawyers, it's fair to say that those...
9y ago from Pitpass.com
Massa eyeing Formula E or WEC if he can't secure...
Felipe Massa would wave goodbye to Formula 1 after 15 years competing in...
9y ago from GrandPrixTimes.com
No has Baku night grand prix plans yet
Formula 1's newest street venue has no immediate plans to step up to...
9y ago from GrandPrix247.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
9y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo rates his 2025 MotoGP campaign 5/10
No description available...
19h ago from Motorsport.com
MotoGP exploring options to return to China after...
MotoGP series promoter Dorna is reportedly considering a return to China...
1d ago from MotorsportWeek.c...
Why KTM would be wise to prepare for a future without...
No description available...
2d ago from Motorsport.com
Jorge Lorenzo shares his ‘theory' on the cause...
Five-time MotoGP champion Jorge Lorenzo believes that multiple factors...
6d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
JHR retains Sting Ray Robb for second season
Juncos Hollinger Racing has confirmed that Sting Ray Robb will remain...
16h ago from MotorsportWeek.c...
Sting Ray Robb to continue with Juncos Racing for 2026...
No description available...
20h ago from Motorsport.com
Aggressive testing schedule planned ahead of Mick...
Following confirmation Mick Schumacher will make a switch to IndyCar next...
1w ago from MotorsportWeek.c...
Mick Schumacher joins RLL in IndyCar switch
Rahal Letterman Lanigan Racing has announced that Mick Schumacher will...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
Why WRC drivers thought Rally Saudi Arabia was too...
No description available...
1d ago from Motorsport.com
Sebastien Ogier on matching Sebastien Loeb’s record...
No description available...
3d ago from Motorsport.com
Ott Tanak looking forward to break from full-time...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Surprise Manchester City stat will have Arsenal fans...
A surprise stat has emerged showing that Manchester City's new goalkeeper...
3h ago from CaughtOffside.com
Sources: Tottenham, Newcastle & Aston Villa...
Tottenham, Newcastle United and Aston Villa are all understood to be very...
3h ago from CaughtOffside.com
Mikel Arteta names Arsenal star who is taking club to...
Arsenal manager Mikel Arteta has hailed David Raya, saying that the...
4h ago from SportsKeeda.com
Rotation needed and height required as Brentford visit
Morning. It's Brentford at home tonight as the games keep coming. Mikel...
5h ago from Arseblog.com
Comments
Hottest News
McLaren draws Michael Schumacher/Ferrari comparison amid...
McLaren boss Andrea Stella has compared the... Read More »
57m ago from MotorsportWeek.com
Pondering what might have been for the great Rick Mears
IndyCar legend Rick Mears - who was born on this... Read More »
37m ago from F1i.com
Sky Sports pundit in public disagreement with F1 champion
Sky Sports F1 pundit Karun Chandhok had a... Read More »
2h ago from GPFans.com
