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Heineken making $150m deal!
Beer is coming to Formula 1! No, we won't be seeing Nico cracking open a bottle of Heineken over the crowd, but not far from it. Beer giant Heineken is set to be joining the likes of Pirelli and Mobile1 as a title sponsor in a $150m deal. The trackside deal is set to make its appearance in the Canadian GP however Heineken will not replace any of the existing trackside sponsors like Rolex. Heineken also hinted at the idea of placing their branding onto the cars with the teams having to pitch to them to see who receives their sponsorship. This is one of Formula 1s biggest sponsorship deal and with Heinekens track record for sponsoring various football leagues and rugby, it should...
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