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Analysis: Should Formula 1 be plotting a Twitter future?
It was the week that Twitter turned broadcaster, as the news broke that the micro-blogging platform had secured the rights to stream 10 NFL games following a social media bidding war with rivals including Facebook. It was the sort of news F1 fans can only hope for - a sport actively embracing social media, reaching out to its fans, and making a tidy profit in the process. The cost of the Twitter deal has yet to be revealed, but CBS and NBC both recently paid $225 million each for five-game deals with the NFL. Cruelly, the NFL’s online push came only days after it was announced that free-to-air F1 access was all but ending in one of the sport’s key markets, with the news that Sky had...
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