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McLaren extends partnership deal with Johnnie Walker
McLaren-Honda has extended its long-standing relationship with Johnnie Walker after signing a new 'multi-year' deal. The scotch whiskey brand has been affiliated with McLaren since 2005, sparking the 'Join The Pact' campaign to encourage social responsibility and commit to not drinking and driving. The deal will see the Johnnie Walker branding remain on the McLaren-Honda MP4-31. McLaren CEO & chairman Ron Dennis is naturally delighted to extend its working partnership with Johnnie Walker and plans to work closely with the brand to strengthen its campaigns. “Johnnie Walker's renewed agreement with McLaren-Honda underlines our belief in, and commitment to, the strength and durability of...
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