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McLaren announces sponsorship deal with Richard Mille
The McLaren F1 team has announced a new, 10-year deal with luxury watch maker Richard Mille, ahead of the 2016 season. The Woking-based outfit lost watch brand TAG-Heuer to Red Bull in 2015, after 30 years working together, but it has now picked up a new partnership with Swiss company Richard Mille. The long-term sponsorship deal will see McLaren drivers Jenson Button and Fernando Alonso wear Richard Mille timepieces, with branding also appearing on the MP4-31 car. 'As both a passionate aficionado and long-time advocate of international motorsport, I’m incredibly pleased and proud to be able to announce our new partnership with McLaren-Honda,' said chairman and CEO Richard Mille....
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